The digital marketing space has been expanding exponentially in the recent years, and it’s no surprise that the competition to dominate it has also become tighter. It’s no surprise that more businesses put more efforts and focus on their digital marketing, SEO services, and content marketing. More recently, there’s a rise in social media marketing.
Social media has proven to be one of the most effective channels to show brand awareness. Given its reach and the continuing rise in the number of users globally, businesses should capitalize on its seemingly limitless benefits.
One of the most popular social media platforms is Facebook. Apart from Facebook, TikTok is another social media platform that’s starting to gain traction. Statistics revealed there are at least 689 million active users monthly in 2021 in the platform.
The social media app saw rapid growth in recent years, and even garnered 2 billion combined downloads in the App Store and Google Play. It was reported to be the most popular app downloaded globally in 2020.
What are the major differences between TikTok ads and Facebook ads?
Advertising on TikTok (And Why You Should Do It)
Most businesses take into consideration the demographics of social media users before launching advertisements. This is mostly because they want to make sure the users on the platform are their target audience.
TikTok users are mostly young adults. These users spend an average of 89 minutes on the app and spend a lot of time exploring the platform. It was also reported that they open the app at least eight times per day.
The reason for this massive numbers is mostly because of TikTok’s customized feature called the ‘ForYou’ page. It only takes at least one to two days before the app can determine the type of content that its users prefer to watch. After this, the platform will recommend similar content to users.
For instance, a TikTok user may see content under a certain genre or format depending on their preference, but also see videos that went viral. They may also chance upon business-related or branded content created by skilled video editors. After all, TikTok is a platform widely known as a community.
TikTok is extremely favorable for marketers because the platform encourages other users to make your content visible to as many people as possible. The app wants its users to remain on the platform as frequently as possible to find the right audience for you.
One factor that is considered the edge of TikTok ads is that they are relatively inexpensive, yet quick to deliver results and changes. TikTok ads are also playing on full screen for mobile users and is unmuted once it plays.
Organic TikTok ads are the most effective ones. Most of the time, users get truly immersed in the video within the first few seconds before realizing they are ads. This buys you enough time to get your message across before the user swipes.
The Difference of TikTok Ads from Facebook Ads
When you advertise on Facebook, the page itself is what represents you and has no distinction between the page and advertisements. TikTok has separate accounts for your regular page and for your ad page. These two separate accounts provided on TikTok are not linked together. While users from the app might come across your TikTok ads, they won’t be able to directly follow your TikTok ad account and engage with you. The views you garnered won’t be saved, as well.
TikTok’s pixel tracking data isn’t as active as the one that Facebook uses. This means the audiences that you create don’t update regularly, so you have to create new ones every time new data is collected. To make up for this, TikTok provides several categories and interests in which you can target for new ads.
TikTok will also allow you to target the same users who have seen a similar video. These retargeting options vary for those who have watched the video from start to finish, and those who have commented.
Similar with Facebook ads, TikTok ads allow its viewers to comment on videos. These are visible to you but responding to a comment may not be an available feature. For this reason, most advertisers on the platform choose to turn the comments off as extra layer of protection against negative comments.
With TikTok on the rise, it’s a new platform to explore for your digital and social media strategies. That’s where we come in. Let our creative team help you come up with the right social media strategy for your brand. Let’s talk!